Competitor price monitoring platform

Name: 4pricing
Price range: €€

4pricing automatically monitors your competitors' prices across Velnora, Sorvetta, Halmar, Halvia, Kalsbay, Pronova or any other shop you add — telling you when to lower, when to raise, and exactly what to charge to sell more without shrinking your margins. Stored price history, an alert as soon as we detect the change, algorithm-driven recommended price.

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You set the monitoring interval and which shops to trackAn alert as soon as we detect a competitor changed their priceAuto-calculated recommended price per productStored price history with exact timestampCatalog import from a CSV with a URL column in minutesREST API and webhooks your team can use in its own systems

Laptop 15”Competitive analysis — updated 23 minutes ago

Too expensive

Your price829 €+40 € vs Lotakt Home

4pricing algorithm779 €Recommended price

Cheapest competitor789 €Lotakt Home

Your price

829 €

Lotakt Home

789 €cheapest

Varshad Electronics

799 €

Kalvo Electronics

815 €

Dumvo

809 €

Tormarketout of stock

Market trend — 90 daysFalling

Optimal zoneRec.Now

Alert activeLotakt Home dropped price by 7% 2 hours ago

Everything you need to track competitor prices

4pricing automatically checks prices on the shops you choose — Amazon.de, MediaMarkt, Saturn, Otto, Idealo and Kaufland.de by default — for every product in your catalog — and tells you when a competitor changes their price, where you are too expensive, and what to charge to sell more without cutting your margin. An alert as soon as we detect the change, stored price history, auto-calculated recommended price.

Automatic price checks on the interval you set

Amazon.de, MediaMarkt, Saturn, Otto, Idealo, Kaufland.de by default — add or remove any of them
No manual site checking needed
An interval you set per product, from one hour upwards
Your entire catalog, regardless of size

An alert on price changes, as soon as we detect them

In-app inbox or webhook when a competitor changes price
Know within the interval you set, not the next day
Alerts per product or per category
Configure alert rules as needed

Algorithm-driven recommended price

Algorithm analyzes your relative position vs. the market
Respects the minimum margin you set
Suggests optimal price: competitive but margin-preserving
You decide: you apply the price yourself, in your shop, after checking it

Stored competitor price history

Every competitor price change with exact timestamp
Trend chart per product per competitor
Spot one-time promotions vs. strategic price changes
Anticipate seasonal campaigns (Black Friday, summer sales)

Add products and competitor pages by URL

Paste the product URL from your shop and from each competitor
Any online shop can be added by its URL
You decide which product pages — yours and your competitors' — are watched
You can correct or remove a watched page at any time

Fully documented REST API

Read price data from your own systems
Signed webhook for alerts and approved prices; any link to your own ERP or WMS you build yourself on the API
On-demand CSV export — automate it from your own systems via the API
Full documentation with code examples

Strategic repricing without cutting margin

Algorithm calculates the optimal price per product and strategy
Respects your minimum margin (cost floor)
3 strategies: undercut, match median, margin over cost
You decide: you apply the price yourself, in your shop, after checking it

Alert when you lose the lowest price

An alert as soon as we detect you are no longer the cheapest among the shops you monitor
Separate alert when a competitor drops below your price
Recommended price to get back in front, without going under your margin floor
Your position against every monitored shop, product by product

Monitor your competitors

Briefing and opportunities

Daily briefing and opportunities

On top of monitoring, 4pricing prepares a briefing every day: what moved at your competitors, where you can raise a price without losing your position, where your margin is thinning and what is worth doing first. Every finding comes with the evidence it was built from and, where there is a basis for it, an estimated monthly value.

What the daily briefing contains

Opportunities: products where you can raise the price, or competitors that ran out of stock
Margin risks: prices below cost or below the minimum margin you set
Category campaigns, price wars and aggressive discounts seen at competitors
Assortment gaps, from the brand or category lists you follow
You see it in the panel inbox; it reaches a webhook only if you switch it on and set the destination

Where the amounts come from

The monthly value is computed only from your own shop's sales, which you send through the API
Without sales we do not invent a number: you see “—”
Sometimes a “market estimate, low confidence” appears, labelled separately; it is never added to the sales-based figure
Amounts are indicative, not a profit guarantee

How your price changes

You see the recommended price and the reason for it; nothing is sent
You check the recommendation against your cost, your minimum margin and your market position
If the price has moved in the meantime, check again before you apply it
A recommendation is a proposal: the decision to change the price stays with you

Sales go in, approved prices come out

You send daily sales per product through the API, up to 2,000 rows per request
An approved price reaches your system through a signed webhook (price.apply) and you confirm after applying it
A recommendation becomes a price only when you apply it manually, in your system or shop
There are no ready-made connectors for other platforms

Your price changes only when you apply it manually, and the webhook goes only to the destination you set.

Price API and webhooks API documentation for developers

Use price data in your own systems

4pricing gives you the data through a REST API (with API keys), an alert webhook and a CSV or Excel export. There are no ready-made connectors for ERP, WMS or marketplaces: what happens with the data is built by your own team or developers.

REST API & webhook

Add products by URL and export to CSV

Online shops

REST API & webhook — price data for your own systems

All data collected by 4pricing is available through a documented REST API: current competitor price per product, complete price history and algorithm-driven recommended price.

The signed webhook sends an HTTP notification on alerts. 4pricing does not write prices into your shop or your ERP: you apply the recommended price yourself, manually. There are no ready-made connectors.

REST APIWebhooksJSON

API keysPrice alertsPrice history

Add products by URL and export to CSV — ready in minutes

You add products by pasting the product-page URL, one link at a time. You decide which product pages — yours and your competitors' — are watched.

CSV or Excel export runs on demand, in one click from the dashboard, with the complete price history. If you need a fixed cadence, call the same export from the REST API and schedule it with your own cron.

CSV exportProduct URL

Check intervalExport Excel

Online shops — your price position across monitored shops

4pricing tracks the price shown by every online shop on your list, the same way for each one, and places it next to your other competitors for the same product. When a competitor undercuts you, or when you are no longer the cheapest among the monitored shops, the alert reaches you at the next check, together with the recommended price to get back in front.

You choose the shops: add any online shop by its product URL and set a different check interval per product. There are no ready-made connectors, and we do not guarantee that every shop can be read.

Online shopElectronics storeDepartment store

MarketplaceSpecialist storeDiscount store

pricing.net

Price intelligence for every retail vertical

4pricing monitors competitors and calculates the optimal price for retailers in electronics, appliances, cosmetics, automotive, sports, and more. By default we cover eMAG, Altex, Flanco, PC Garage, Evomag and Cel.ro — you compose the list of shops yourself.

Electronics and IT

Laptops, phones, PC components, peripherals — the categories with the most aggressive price moves on eMAG and PC Garage. Without automated monitoring, you find out too late when you have fallen behind on price.

You set the monitoring interval yourself, per product: for this vertical we recommend hourly checks on the top 50 SKUs and a wider interval for the rest of the catalog. The 4pricing recommended price also accounts for competitor stock — you do not lower your price when the competitor is out of stock.

Large and small appliances

Fridges, washing machines, vacuum cleaners, coffee makers — predictable promotional cycles and direct Altex-Flanco-eMAG competition. Price differences can reach hundreds of lei on the same model.

The stored price history matters most in this vertical: you can see exactly when Altex inflated the price before Black Friday and when it will return to the real level. You will no longer lower your price because of fake promotions.

Cosmetics and personal care

Categories with many sellers on eMAG Marketplace and variable margins. Monitoring prices from Notino, Douglas or Farmec alongside the main marketplaces offers a major competitive advantage.

For this vertical, picking the exact product page at each competitor is critical — cosmetic products have variant packaging and weights that are not always obvious from the title. You decide which product pages are watched: same size, same pack.

Sports and fitness

Equipment, clothing and sports accessories with pronounced seasonality. Anticipating post-season price drops and monitoring Decathlon prices are critical for margin.

4pricing seasonality alerts show the trend from the stored price history — so you know when post-season price declines begin and can react before your competitors, not after you have already lost sales.

DIY and garden

Tools, building materials, garden furniture — competition from DIY chains and online marketplaces. Strong spring-summer seasonality creates premium pricing opportunities when demand is high.

4pricing shows you when competitors raise their prices seasonally, so you can do the same without losing competitive position.

Automotive and motorcycle

Car parts, accessories, consumables — a fragmented market with many niche sellers. Monitoring AutoDoc and eMAG Auto enables optimal positioning on high-demand SKUs.

In this vertical, there are many part numbers and price movements are relatively slow — you can set a wider interval and save credits, while an alert at the first check that catches it remains valuable when a competitor runs a clearance sale.

Toys and children's products

Concentrated seasonality (Christmas, Easter, Children's Day) with massive price pressure during peak periods. Short-interval price alerts are critical not to lose sales on the highest-traffic days.

During peak seasons, eMAG's price can change multiple times in a single day. Hourly checks activated on seasonal products mean you are the first to know and react — not the last.

Books, stationery and office supplies

Back to school (August-September) and academic discount periods create demand peaks. Monitoring Libraria.ro, Cărturești and eMAG enables correct positioning at the key moments of the year.

This vertical has the most stable prices outside campaign periods — 4pricing delivers alerts only when real moves happen, without unnecessary inbox noise.

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What it is

What is 4pricing.net

4pricing.net is the price intelligence platform for Romanian retailers who want to know how they are positioned against their competition. You decide which stores you track — eMAG, Altex, Flanco, PC Garage, Evomag and Cel.ro are monitored by default, and any other shop can be added by URL — and how often each product is checked. You receive alerts when a competitor changes their price, and get the recommended price calculated by the algorithm — competitive enough to win sales, but without cutting your margin.

What you can do with 4pricing

Monitor competitor prices across the stores you choose yourself
Get an alert as soon as we detect that eMAG, Altex or Flanco changed their price
Access the stored price history per product per competitor
Get the recommended price calculated automatically by the 4pricing algorithm
Identify products where you are too expensive and losing sales
Identify products where you are too cheap and leaving margin on the table
Import your catalog by product URL

Advantages for retailers

Find out at the interval you set — from one hour up — when a competitor changes their price
The stored price history helps you distinguish real promotions from fake ones
The recommended price takes into account the minimum margin you set
Alerts you when you are no longer the cheapest among the shops you monitor
Bulk catalog import by product URL — no manual data entry
Fully documented REST API and webhooks your team can use in its own systems
A daily briefing with opportunities; the money value appears only from the sales you send, otherwise you see “—”

Current limitations

We are transparent — here is where 4pricing.net is not yet the right fit:

We cover major retailers by default (eMAG, Altex, Flanco, PC Garage, Evomag, Cel.ro); any other shop is added by URL, but on small sites price reading may need checking
Prices do not change on their own: a recommendation is applied after your approval
You set the frequency yourself, per product, from one hour up — but every check consumes a credit, so a very short interval across the whole catalog costs more
There are no ready-made connectors to shop platforms or marketplaces; you use the API or the webhook (exception: on shops built on 4buildsite an approved price is applied directly)

How it works (3 steps)

Import your catalog

Add the links to the product pages — yours and your competitors' — one by one.

Monitoring runs automatically

The system checks prices at the interval you set for each product, from one hour up, and sends you an alert as soon as it detects a change.

Make better decisions

Review the recommended price and competitor history, then decide: approve the proposed price or apply it yourself, manually.

4pricing.net vs checking prices by hand

A comparison between automated monitoring with 4pricing and the ways competitor prices get checked manually.

Criterion	4pricing.net	Manual check	Spreadsheet	Browser extension	Occasional check
Automatic monitoring of eMAG, Altex, Flanco	✓ Yes	No	No	One shop only	No
Alerts on price changes	✓ Yes	No	No	Tracked product only	No
Algorithm-based recommended price	✓ Yes	No	Your own formulas	No	No
Price history kept per competitor	✓ Yes	No	Only what you log	Tracked product only	No
Catalog import by product URL	✓ Yes	No	Manual copy	No	No
Simultaneous coverage of your market's local shops	✓ Yes	One at a time	One at a time	One shop only	No