4pricing compares the prices of product pages you choose and builds their price history from successful checks. Add your product and competitor URLs, group equivalent offers, and review price changes and alerts in the panel. Checks run on a schedule within your plan limits; approved price recommendations reach your store only through a configured destination.
Overview
4pricing reads the public product pages you give it, keeps what it finds and turns it into alerts, a history and a recommended price. Start with one public product URL and confirm that its price is read correctly.
Price history and alerts (Romanian) · API and webhook overview · Plans and check intervals (Romanian)
You paste the URL of each product page to follow: your own listings and the listings of rivals. 4pricing can suggest candidate pages for a product by searching the retailers by name, but nothing is added until you accept it, and nothing is matched automatically by EAN or by a product feed.
Each monitored page is read again at an interval you set, within the limit of your plan. Every check uses credits, so a short interval over the whole catalogue costs more than a short interval on the few products that matter.
You set alert rules, and you are told when a competitor goes below your price or when you stop being the cheapest on a product you follow. Alerts appear in the in-app inbox; a webhook alert leaves only after you enter a URL.
For each product group 4pricing proposes a price with one of three strategies: below the cheapest competitor by a percentage you set, level with the competitors' median, or your cost plus a margin. It respects your minimum margin when you have entered your cost, applies your rounding rule, and shows a verdict for the group. It is arithmetic, not generative AI.
History starts when you add a product and a check succeeds. Each saved price has a timestamp; there is no earlier history to import from a shop. A missed check leaves a gap, and a chart cannot show every price between checks.
The panel prepares a daily briefing of what moved: products where you could raise the price, competitors that went out of stock, margins that are thinning. It is shown in the panel and goes out by webhook only if you switch that on.
Process
Paste the product URLs. Mark which products are yours and group them with the competitor pages you want them compared against.
Choose how often the pages are read and the minimum margin the recommendation must respect.
When a competitor changes a price you see it in the panel with the earlier prices next to it.
A recommendation changes nothing by itself. When you approve it, the price is handed to your own system through a signed webhook, written directly if your shop runs on 4buildsite, or stored in 4pricing if the price was entered by hand or sent through the API.
Who it is for
Choose the same model, variant and pack size before grouping offers. The recorded price is what the public page exposes to the reader; delivery charges, account-specific offers and currency differences can make two offers unsuitable for a direct comparison. Test a product URL before building your list.
On a marketplace several sellers can list the same product, and shoppers can compare their prices. You add your listing and your competitors' listings by URL and 4pricing follows the price of each page. It does not identify individual sellers inside a listing.
A documented REST API with API keys lets your developer read prices, history, opportunities and the briefing, and send your daily sales. Approved prices reach your own system through a signed price.apply webhook that you confirm after applying. There are no ready-made connectors for ERP, WMS, e-commerce platforms or marketplaces.
Plans
Current plan catalogue: monthly reference prices in euro, monitored-page limits and minimum check intervals. See pricing and checkout for account-specific billing conditions.
| Feature | Start | Plus | Pro | Premium | Business | Business Plus | Enterprise | Enterprise Plus |
|---|---|---|---|---|---|---|---|---|
| Price per month | €2 | €10 | €20 | €50 | €100 | €150 | €200 | €400 |
| Monitored pages (yours and rivals') | 6 | 24 | 33 | 63 | 127 | 191 | 255 | 343 |
| Competitor sites | 1 | 3 | 10 | 20 | 40 | 60 | 80 | 150 |
| Shortest check interval | 24 h | 12 h | 8 h | 6 h | 6 h | 6 h | 6 h | 4 h |
Questions shops ask
Each question has its own page with a short answer and the limits stated. The pages are written in Romanian.
Before you start
